Riz Niigata أرز نيجاتا

“Niigata Rice”

Rice nurtured by snow and rivers

The winter season in Niigata prefecture, which was the setting for the classical novel, “Snow Country” by Yasunari Kawabata (Nobel Prize in Literature in 1968), is covered with heavy snowfall, especially in the Uonuma region with more than three meters of snowfall. As the season gradually shifts from cold winter to spring, the snow melts and flows into the large river called, “Shinano River” supporting the rice cultivation of premium Niigata rice. Niigata is rich in nature, water, and the tireless efforts of farming communities to produce “Niigata rice.” [more…]